Hungry pizza seekers can order up their favorite pie with a simple text message to their local Papa John’s store. Customers have to first register for an online account on the Papa John’s website, create one or more ”Favorite” pizza and side order combinations. Texting FAV1 to 4PAPA (47272) initiates the ordering process, which is finalized when a Y with the corresponding favorite number is replied (For example, texting Y1 back to 47272 for your #1 pizza with pepperoni and mushrooms plus a large coke). While users can associate a credit card number with their account to instantly ensure a quick payment, they can also specify alternate forms of payment as well as alternate credit cards.
Registered customers can opt in to get special offers, discounts and mobile coupons from Papa John’s. A store locater is also available (to find the Papa John’s closest to you, text a five digit zipcode to 47272).
With their SMS ordering service, Papa John’s provides their customers with quick, easy text based ordering and the inside track on sprecial deals. For more about Papa John’s SMS ordering service, visit their SMS website.
June 18th, 2008
Texting codes for points and prizes
Mycokerewards doesn’t exactly need any more publicity – it has already signed up more than 9 million members (including me) and according to a May 2008 article in Promo Magazine (www.promomagazine.com) 12 new users register for mycokerewards membership every minute of every day. That’s a lot of Coke sloshing around the web.
And mycokerewards manages to hold on to its members, despite serving up a pretty intense (and often painfully slow-loading) stream of marketing messages, opinion surveys and come-ons with every click. The site attracts about 155 visits per minute and once they land, visitors spend an average of 9 minutes. Would you sit through a 9 minute TV ad for Coke? Me either. So what keeps us all coming back?
Since the clock was running out on my point balance, I checked out every single one of the rewards on offer at mycokerewards again today. Not counting the free (0 points) audition clips from American Idol and wallpaper downloads featuring not-so-enticing bathing suit models drinking Dasani, there were just over 200 items on offer, ranging from one digital issue of CosmoGirl (30 points) to a one-year subscription to Oprah O magazine (280 points) to a Coca-Cola Garmin pedometer (3704 points –track shoes not included). It wasn’t very inspiring.
But mycokerewards has my number (actually they have every member’s prize seeking DNA pretty well figured out, since they track every move that we make on their web site). As soon as I entered my latest 12 pack rewards code, up popped a suggestion to enter another amazing sweepstakes. Fabulous prizes! Only 3 points per entry! Who can resist? I am not alone in this sweepstakes addiction. According to the brand director for My Coke Rewards, members who visit most often are 10 times more likely to use their points entering the sweepstakes. More competition for that 5 day trip to Hawaii – and I haven’t won anything yet, but I still can’t resist.
Talking mobile codes, the best thing about mycokerewards is that you can enter all those Coke brand bottlecap codes with your mobile phone just by texting the code to 2653. So much better than stuffing them all in your pocket to take home from the game or the lunch room (if you are a mycokerewards addict yourself, you know what I’m talking about…..).
Side note: Much as I hate to admit it, MyPepsi Stuff has much cooler rewards and their own daily sweepstakes on offer over at www.pepsistuff.amazon.com . But they don’t let you text in your codes. If I were a Pepsi drinker, I would be protesting.
June 5th, 2008
