Find Great Local Coupons with…GreatLocalCoupons

October 23rd, 2008

The key to effective mobile coupon marketing is showing consumers that they can be and are relevant enough to be used locally. While looking for mobile coupon sites to add as entries to Code.com, I came across GreatLocalCoupons.com; a coupon site that, as the name suggests, provides consumers with great local coupons.

The site primarily is a regionally organized database for more traditional, promotional coupons and offers, but it features an option for sending and storing coupons on mobile devices. While the site doesn’t actively send mobile coupons to a user’s phone, it still uses the user’s phone as the tool for utilizing such coupons. More importantly, GreatLocalCoupons actually promotes local businesses and offers. A search of “Boston” on the site yields a pizza/calzone savings at a pizzeria down the street from the Code/Codespotter office. A map is also included so that users can see visually where the savings are.

In addition to their coupon offerings, the agency facet of GreatLocalCoupons also has some value for other companies. It isn’t shy to extend advice to other mobile advertisers and marketers. In a series of blog-style postings and advice pieces, the site extends their thoughts and musings on effective trends in the mobile marketing industry.

While the site itself doesn’t offer anything that is uniquely groundbreaking to the world of mobile coupons, GreatLocalCoupon’s greatest strength is that it capitalizes on proximity-based coupons and offers, which is a key trait for using coupons effectively. Savings that are accessible to users are the ones which they will capitalize on, and GreatLocalCoupons knows it, sticks to it, and does a great job doing so.

Entry Filed under: Coupons, Deals and Discounts, Sports