From Mobile Marketer: IKEA launches mobile loyalty program

July 22nd, 2008

We found this interesting IKEA offer this morning on Mobile Marketer. IKEA is working with bCode to create a mobile loyalty program. According to the article, the company is aiming to “start a dialogue with interested consumers.”  After agreeing to join the program and texting IKEA1 TO 30364, members recieve weekly IKEA news, coupons, alerts, and games. Coupons can then be brought to IKEA and physically printed from a kiosk. Marketing specialist Casey Crook is optimistic of the offer.

“Your mobile phone is such a personal device – you carry it everywhere with you,” Ms. Crook said.

“Our IKEA Mobile program has allowed us to communicate one-to-one with our customers about store sales, events and activities, but it’s the bCode solution which has allowed us to drive customer traffic into the store,” she said.

Read the rest of the article here.

-JPK

Entry Filed under: Coupons, Deals and Discounts